- +50%
Increase in organic sessions
Subway, a global leader in the quick-service restaurant (QSR) industry known for its fresh, made-to-order sandwiches, sought to enhance its digital presence and drive online engagement. The company aimed to streamline its online ordering process, increase digital sales, and effectively connect with its customers through various digital channels.
About Subway
Subway is an internationally recognized brand specializing in custom-made sandwiches and salads. With thousands of locations around the world, Subway has built a reputation for offering fresh, healthier fast-food options. As the fast-food landscape increasingly shifts towards digital platforms, Subway recognized the need to strengthen its e-commerce capabilities and digital marketing strategies to stay competitive and meet evolving consumer expectations.
The challenge
Subway faced several challenges in its digital transformation journey:
- Improving Online Ordering Experience: The brand needed to enhance its online ordering system to provide a seamless, user-friendly experience for customers.
- Boosting Digital Sales: Subway wanted to drive more sales through digital channels, including its website and mobile app.
- Increasing Customer Engagement: The company needed to find effective ways to engage customers through digital marketing and loyalty programs.
- Competing in a Digital-First World: With many competitors investing heavily in digital marketing, Subway needed to differentiate itself and maintain its competitive edge.
Services Used:
STRENGTH IN NUMBERS
Business impact
Subway’s investment in digital marketing and e-commerce solutions led to substantial business improvements:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
Subway revamped its website and mobile app to offer a more intuitive, user-friendly ordering experience. This included improved navigation, streamlined ordering processes, and features like order tracking and customization options.
Subway’s successful digital transformation highlights the effectiveness of a well-executed digital strategy in driving e-commerce growth. By focusing on website optimization, personalized marketing, and customer engagement, Subway has successfully adapted to the digital age and strengthened its position in the competitive QSR market.
- Geotargeted Promotions
- nteractive Digital Campaigns
- Email Marketing
- Loyalty Programs and Incentives
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
