Paid Search Marketing Services in India
we specialize in Paid Search Marketing (PPC) to help businesses in India attract targeted traffic, generate leads, and increase sales. With our expert PPC advertising services, your business can achieve maximum visibility on search engines like Google and Bing, reaching potential customers at the right time and place.
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Smedketing
Why Choose Paid Search Marketing for Your Business?
Pay-Per-Click (PPC) advertising, is a powerful digital marketing strategy where advertisers pay a fee each time their ad is clicked.
Paid search marketing is one of the most effective ways to drive targeted traffic and generate qualified leads for your business. Here are some key benefits of choosing PPC advertising with Smedketing
- Instant Visibility and Results
- Targeted Advertising
- Measurable and Scalable
- Cost-Effective
Smedketing’s Paid Search Marketing Services
As a leading digital marketing agency in India, Smedketing offers a comprehensive range of paid search marketing services designed to help businesses achieve their online marketing goals:
Google Ads Management, Bing Ads Management, Display Advertising, Remarketing Campaigns, Landing Page Optimization
what you get
Our Paid Search Marketing Process
When you partner with Smedketing, you’ll gain access to our full range of paid SEM services. At Smedketing, our paid search marketing process is designed to deliver results:
Strategy
Selection
and Ad Creation
and Budget Allocation
Strategy
Discovery and Strategy Development
We begin our paid search marketing process with a deep dive into your business, target audience, and competitors. This includes:
- Business Analysis: Understanding your business goals, unique selling points (USPs), and key performance indicators (KPIs).
- Target Audience Research: Identifying your ideal customers, their behavior, and search intent.
- Competitor Analysis: Analyzing your competitors’ PPC strategies to identify opportunities and threats.
- Custom Strategy Development: Based on this research, we develop a custom PPC strategy that aligns with your goals, focusing on the most relevant keywords, ad types, and platforms.
Selection
Keyword Research and Selection
Keywords are the foundation of any successful paid search marketing campaign. Our PPC specialists perform thorough keyword research to identify high-intent and low-competition keywords that your target audience is searching for. This includes:
- Broad, Phrase, and Exact Match Keywords: Selecting the right mix to maximize reach and relevance.
- Negative Keywords: Identifying irrelevant keywords to exclude, minimizing wasted spend and improving ad efficiency.
- Long-Tail Keywords: Focusing on highly specific keywords to attract qualified leads and reduce cost-per-click (CPC).
and Ad Creation
Campaign Setup and Ad Creation
Once the strategy and keywords are finalized, our team sets up your PPC campaigns on platforms like Google Ads and Bing Ads. We handle:
- Campaign Structuring: Organizing campaigns and ad groups for maximum relevance and performance.
- Ad Copy Creation: Crafting compelling ad copies with strong calls to action (CTAs) that attract clicks and conversions.
- Ad Extensions: Utilizing site links, callouts, location, and call extensions to enhance ad visibility and provide more information to potential customers.
- Landing Page Development: Designing and optimizing landing pages that are relevant to the ads, ensuring a seamless user experience and higher conversion rates.
and Budget Allocation
Bid Management and Budget Allocation
Effective bid management is crucial for the success of your paid search campaigns. Our PPC experts use advanced tools and strategies to manage bids and budgets efficiently:
- Automated and Manual Bidding Strategies: Implementing a mix of automated bidding (like Target CPA, Target ROAS) and manual bidding techniques to maximize ROI.
- Budget Allocation: Distributing budgets across campaigns, ad groups, and keywords to ensure optimal performance and avoid overspending.
- Performance Tracking: Continuously monitoring bids and adjusting based on performance data to stay competitive and achieve your goals.
Creating Success
Why Choose Smedketing for Paid Search Marketing in India?
Experienced PPC Professionals:
Our team has years of experience managing successful PPC campaigns for businesses of all sizes.We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Customized Solutions with Proven Track Record
We provide tailor-made PPC strategies that align with your business goals and budget.We have a history of delivering measurable results and helping clients achieve their marketing objectives.
Transparent Reporting
We believe in transparency and provide detailed reports so you can see the real value of your investment. Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google.
“Smedketing PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
Frequently Asked Questions (FAQs) About Paid Search Marketing
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
SEO focuses on optimizing your website to rank organically on search engines, while PPC allows you to pay for ad placements at the top of search results. Both strategies are effective, and combining them can yield the best results.
The cost of PPC advertising depends on various factors, such as the competitiveness of your keywords, your industry, and your budget. At Smedketing, we work with you to create a cost-effective strategy that delivers maximum ROI.
Unlike SEO, which takes time to build, PPC can deliver immediate results. You can start seeing clicks and conversions as soon as your campaign is live.
