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KIN

  • +50%

Еngagement rates

Kin, a forward-thinking brand specializing in innovative and sustainable lifestyle products, sought to enhance its digital presence and accelerate e-commerce growth. The company aimed to improve online sales, engage with customers more effectively through digital channels, and implement a comprehensive digital marketing strategy to stay ahead in a competitive marketplace.

About KIN

Kin is known for its modern, eco-friendly products that cater to the needs of today’s conscientious consumers. The brand offers a range of items, from sustainable home goods to cutting-edge lifestyle accessories, all designed with a focus on quality and environmental responsibility. As consumer preferences shift increasingly towards online shopping, Kin recognized the need to optimize its digital marketing efforts and e-commerce platforms to drive growth and connect with a broader audience.

The challenge

Kin faced several challenges in its digital marketing and e-commerce initiatives:

  • Expanding Online Sales: The company needed to enhance its online sales performance by improving the user experience and optimizing its digital storefront.
  • Increasing Digital Engagement: Kin aimed to create more engaging digital experiences and foster stronger relationships with its customers.
  • Competing in a Crowded Market: With many competitors investing heavily in digital marketing, Kin needed to differentiate itself and maintain a competitive edge.
  • Adapting to Consumer Trends: The company needed to quickly adapt to changing consumer behaviors and preferences in the digital landscape.
Services Used:
  • Organic Social Media, Paid Search, SEO
STRENGTH IN NUMBERS

Business impact

Kin’s investment in digital marketing and e-commerce solutions led to significant business improvements:

178%

Organic transactions increased

60%

Organic conversion rate improved

120%

Increase new users from organic traffic

Esteemed digital marketing solutions

The brand employed advanced data analytics to gain insights into customer behavior and preferences. This data was used to personalize marketing messages, optimize product recommendations, and enhance the overall customer experience.

“Kin’s successful digital transformation highlights the importance of a well-rounded digital strategy in driving e-commerce growth. By focusing on e-commerce optimization, content marketing, social media engagement, and personalization, Kin effectively addressed its challenges and achieved impressive results. “

For kin, we put together a robust digital strategy that includes:
  • Pay-per-click (PPC) advertising
  • E-Commerce Platform Enhancement
  • Search engine optimization (SEO)
  • Web design
  • Social Media Marketing
  • Content Marketing

+80 %

Ecommerce 
growth

238 %

Increase in organic sessions

137 %

Increase in organic contact form submissions

Start driving SEO results with Smedketing

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A partner, not a vendor

8.7

/ Average ROAS

across our 100+ Global Clients on SEO, PPC & Social

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