- +40%
Ecommerce growth
IKEA, the world-renowned home furnishings brand, was looking for ways to expand its digital footprint and enhance its e-commerce capabilities. The brand wanted to connect more effectively with customers who prefer online shopping, deliver an improved digital experience, and stay ahead of competitors in a rapidly evolving market.
About IKEA
IKEA is a global leader in affordable, stylish home furnishings, known for its vast network of large stores worldwide. With a focus on high-quality yet affordable furniture and home goods, IKEA has built a strong reputation for innovation, sustainability, and customer-centricity. Despite its success in physical retail, IKEA recognized the growing importance of e-commerce and set out to strengthen its digital presence.
The challenge
IKEA faced a significant challenge: adapting its traditionally store-focused business model to an increasingly digital marketplace. The company needed to address several key issues:
- Enhancing the Online Shopping Experience: IKEA needed to create an engaging and user-friendly digital platform that mirrored the in-store experience.
- Reaching Digital Customers: With more customers opting for the convenience of online shopping, IKEA had to find effective ways to engage these digital-first consumers.
- Competing with E-Commerce Giants: The brand faced tough competition from other e-commerce giants and niche home furnishings retailers that were already established online.
- Improving Delivery and Fulfillment: As part of the digital shift, IKEA needed to streamline its logistics and delivery processes to meet customer expectations for fast, reliable service.
Services Used:
STRENGTH IN NUMBERS
Business impact
The implementation of these digital strategies and marketing solutions resulted in a significant positive impact on IKEA’s business:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
To overcome these challenges, IKEA sought esteemed digital marketing solutions that could effectively transform its online presence and drive growth. They needed a comprehensive approach that would incorporate website optimization, innovative digital tools, and targeted marketing strategies.
“IKEA’s digital transformation journey demonstrates the power of strategic digital marketing and innovation. By embracing a comprehensive digital strategy and leveraging advanced marketing solutions, IKEA successfully transformed its e-commerce operations and positioned itself for continued growth in the digital era.”
- Revamping the E-Commerce Platform
- Implementing Augmented Reality (AR) Tools
- Optimizing for Search and Personalization
- Expanding Delivery and Fulfillment Options
+50 %
Ecommerce
growth
200 %
Increase in organic sessions
120 %
Increase in organic contact form submissions
