- +45%
Ecommerce growth
Benetton, an iconic global fashion brand known for its vibrant and eclectic clothing collections, sought to enhance its digital presence and drive e-commerce growth. The company aimed to optimize its online sales channels, engage more effectively with its customers through digital platforms, and leverage innovative marketing strategies to maintain a competitive edge in the fast-evolving fashion industry.
About Benetton
Benetton is renowned for its colorful and diverse clothing lines that appeal to a wide range of consumers. With a rich history and a commitment to social responsibility and sustainability, Benetton has established itself as a prominent name in the fashion industry. As consumer shopping habits shift towards online channels, Benetton recognized the need to strengthen its digital marketing efforts and optimize its e-commerce platforms to drive growth and stay ahead in a competitive market.
The challenge
Benetton faced several challenges in its digital marketing and e-commerce initiatives:
- Enhancing Online Sales Performance: The company needed to improve its e-commerce platform to boost online sales and provide a seamless shopping experience.
- Increasing Digital Engagement: Benetton aimed to create more engaging digital experiences and strengthen relationships with its customers through targeted marketing.
- Standing Out in a Crowded Market: With many fashion brands investing heavily in digital marketing, Benetton needed to differentiate itself and maintain a competitive advantage.
- Adapting to Fast-Changing Fashion Trends: The brand needed to quickly adapt to shifting consumer preferences and trends in the digital space.
Services Used:
STRENGTH IN NUMBERS
Business impact
Benetton’s investment in digital marketing and e-commerce solutions led to significant business improvements:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
Benetton implemented geo-targeted advertising to offer localized promotions and incentives based on customers’ locations, driving traffic to specific markets and increasing conversions.
“Benetton’s successful digital transformation underscores the importance of a well-rounded digital strategy in driving e-commerce growth. By focusing on e-commerce optimization, content marketing, social media engagement, and personalization, Benetton effectively addressed its challenges and achieved impressive results.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+65 %
Ecommerce
growth
258 %
Increase in organic sessions
165 %
Increase in organic contact form submissions
